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Elizabeth McArthur

Counsel
lmcarthur@vbllaw.com
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Elizabeth McArthur’s practice focuses on intellectual property, advising clients throughout the world on trademark and copyright selection, creation, protection, registration, commercial exploitation and enforcement.  Liz counsels clients on effective commercial exploitation of their intellectual property rights as well as e-business matters. She has experience working with the U.S. Bureau of Customs and Border Protection in stopping and seizing counterfeit products and grey market goods, with inter partes proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office and with compliance issues for U.S. Federal Trade Commission. She has drafted and negotiated license, distribution, joint venture, marketing, and co-branding agreements for clients in a wide range of industries, including apparel, cosmetics, entertainment, and computer hardware and software.   Liz  also advises clients on the aspects of internet commerce, including domain name registration and dispute resolution, online advertising, copyright protection, rights of publicity, privacy, defamation, marketing and promotional matters in which she has particular expertise in contests and sweepstakes.  Prior to joining Vasquez Benisek and Lindgren, Liz served in the legal department at Sun Microsystems and was associated with the firms of Squire Sanders and Dempsey and Graham & James.  She is admitted to practice law in State of California.